Over the last 20 years the research that has been conducted at the University of Florida has contributed to the expansion of the Florida strawberry industry. The industry located primarily 35 miles around Plant City in the eastern portion of Hillsborough County, with sales in excess of $273,000,000. annually, has a total ecomonic impact to the county in excess of $500,000,000. The acerage has expanded to over 8,000 acres in the last 20 years, with over 80 percent of it planted with varieties developed at the University of Florida.Â
Prior to the release of UF cultivars the industry was totally dependent on varieties developed in California, that were not ideally suited to Florida’s growing conditions. The UF cultivars have allowed the industry to hit market windows in December and early January, a time frame that is highly desirable. The cultivars are also more resistant to fugal disease that are prevalent in Florida, allowing growers to better manage fungicide applications.
Because of the industries use of UF cultivars, Florida growers are no longer sending royalty monies to California to fund their research efforts, we are keeping that money here to do research that benifits the Florida Industryas well as the total economy of Florida. UF cultivars have not only benifited the Florida industry, today more than 50 countries around the world are using UF varieties, this global use of the cultivars has allowed the researchers to develop relationships across the globe, and that has truly benifited the industry as well as the standing of the University.
The efforts of the researchers have allowed for the continued growth of an industry that is known as “The winter strawberry capital of the world”. The industry also relies on extension personel who keep the growers informed of new technologies that become available, they also help us with implementaion with BMP’s. The combination of research and extension keeps Florida growers on the cutting edge of agricultural advancements. Without continued research Florida’s farmers and U.S. farmers will fall behind and we will see this country relying on others to feed it.Â